Aristo's Marketing created
this powerful series of magazine advertisements for JIKA.
Click on the ad to see a full size PDF representation.
Acrobat Reader Free Download.
In a touching scene from the moving film “The man without
a face” a young boy shares something profound to somebody
he used to be scared of. The boy tells his newly found burn
survivor friend “you know what, I don’t even see
your scars anymore”.
At the Jika Foundation we don’t see the scars of burn
survivors. We don’t see them as freaks or monsters like
they are frequently stigmatized as. But we also do see their
scars – especially the psychological and emotional ones.
We do see how painful it is not to have a “normal”
life after that cursed accident.
The Jika Foundation is a section 21 Company that was founded
in 2002. The word “Jika” is the Xhosa word for
“turn” and this is exactly what we aim to do -
to turn around the lives, particularly those of children,
who have survived both the visible and invisible scarring
of burn injuries.
In the real world people don’t approach burn survivors
in a kind manner – that’s if they approach them
at all. There are the parents who struggle to accept their
child’s changed physical and emotional condition. There
are the fellow classmates who belittle and exclude. And there
even are the teachers who patronize and ostracize.
Every year more than a thousand children under the age of
thirteen are treated with severe burn injuries in the Western
Cape. These injuries result in serious disfigurement and more
often than not, in emotional scarring.
But why aren’t more people aware of these burn survivors?
Because they drop out of school and they hide. Because they
would rather fight their own reality alone than be victimized
by uniformed and ignorant communities.
Help us create awareness by donating ad space. Help us extend
the rehabilitation of severely injured and traumatised children;
build up their physiological and emotional wellness levels;
sponsor the training of nurses in burns care, fund the purchase
of specialized equipment for post-operative care and generally
raise funds for facilities which care for these children such
as the Sarah Fox Convalesant Hospital in Athlone and the Dora
Nginza Hospital in Port Elizabeth.
By donating ad space to this cause your publication will
not only bring significant change to many helpless burn survivors
and their loved ones, but also possibly save precious lives.